Social media users are consuming more video content than ever before, with a large number of users seeking out live video. In fact, 52% of those who stream live video do so through social media, and 25% of social media users say they watch live videos to stay informed.
Live video offers the interactive, intimate, realtime experience that people crave when interacting with friends, family, and followers. And it’s for these same reasons that entertainers, artists, producers, sports leagues, businesses, schools, and other organizations have found live video a boon in connecting with new audiences and making sure their messages are seen.
Video truly is the king of online content and, with more than 2.6 billion monthly active users worldwide (reaching more than 60% of all internet users), it’s no surprise that Facebook is among the most popular platforms.
Captioning your video content not only ensures its compliance with accessibility requirements for deaf and hard-of-hearing viewers, but it also boosts your content’s effectiveness. Captions help improve your video’s Search Engine Optimization (SEO) score, with stats showing that a webpage with video stands a greater chance of being near the top of an online search result.
However, SEO programs often can’t “read” video content unless it also contains some sort of text that can be indexed. By adding captions, you essentially are embedding transcripts of your content in the video file’s metadata, pulling all the video’s searchable keywords to the forefront and, in the process, boosting your search rankings.
Also, adding captions to videos — as many schools, businesses, and government agencies have discovered — has been shown to make the content more engaging and improve retention for all viewers, not just those requiring accessible content.
Yes! There are a few different ways you can go about captioning to Facebook Live, which our team of dedicated professionals can help walk you through when you order captions through VITAC. With an encoder, you can caption your Facebook Live stream either via an RTMP stream (RealTime Messaging Protocol) or via an HTTPS stream (though we recommend utilizing RTMP over HTTPS).Â
We can! Check out our short video that walks you through the steps necessary to upload captions to a Facebook video. Â
It does. However, auto-captioning via Facebook is not optimal for several reasons. Working with a quality captioning provider like VITAC will ensure your Facebook captions are the most accurate.Â
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We’re here to make your Facebook Live captioning experience as easy and stress-free as possible. Our experienced staff of professional captioners, coordinators, engineers, and schedulers are here for 24/7 customer support and will work with you every step of the way.
