Social media users are consuming more video content than ever before, with a large number of users seeking out live video. In fact, 52% of those who stream live video do so through social media, and 25% of social media users say they watch live videos to stay informed.
Live video offers the interactive, intimate, realtime experience that people crave when interacting with friends, family, and followers. And it’s for these same reasons that entertainers, artists, producers, sports leagues, businesses, schools, and other organizations have found live video a boon in connecting with new audiences and making sure their messages are seen.
Video truly is the king of online content and, with more than 2.6 billion monthly active users worldwide (reaching more than 60% of all internet users), it’s no surprise that Facebook is among the most popular platforms.
Captioning your video content not only ensures its compliance with accessibility requirements for deaf and hard-of-hearing viewers, but it also boosts your content’s effectiveness. Captions help improve your video’s Search Engine Optimization (SEO) score, with stats showing that a webpage with video stands a greater chance of being near the top of an online search result.
However, SEO programs often can’t “read” video content unless it also contains some sort of text that can be indexed. By adding captions, you essentially are embedding transcripts of your content in the video file’s metadata, pulling all the video’s searchable keywords to the forefront and, in the process, boosting your search rankings.
Also, adding captions to videos — as many schools, businesses, and government agencies have discovered — has been shown to make the content more engaging and improve retention for all viewers, not just those requiring accessible content.
More than 100 million hours of video content is viewed on Facebook each day, with 85% of Facebook users watch videos with the sound off. Because of that, it’s important that you add captions to you content in order to catch your audiences’ attention as they’re scrolling through their news feeds.
Captions immediately make videos accessible to audiences who would not otherwise be able to enjoy the content, including the nearly 50 million Americans in the deaf and hard-of-hearing community who might be interested in the videos you share.
Check out our short tutorial that walks you through the steps necessary to upload captions to a Facebook video.
We’re here to make your Facebook Live captioning experience as easy and stress-free as possible. Our experienced staff of professional captioners, coordinators, engineers, and schedulers are here for 24/7 customer support and will work with you every step of the way.
To get started, we first recommend that you purchase a license for Falcon, a cloud-hosted caption encoder from EEG Enterprises. The service offers two different options for streaming to Facebook Live –an RTMP stream and an HTTPS stream (though we recommend utilizing RTMP over HTTPS).
Check out the instructions for both below.
RTMP (RealTime Messaging Protocol) is an open source protocol for streaming audio, video, and data over the internet. This method receives your live video stream, provides an audio reference to the captioner via iCap, encodes the incoming live caption data in the stream, and delivers the fully captioned video to Facebook Live.
• Note: We have seen delays and strange onscreen spacing issues (there is a box between words in Chrome, for example) when using the RTMP stream, but it is widely used by networks and live video producers.
1. On your Facebook profile page, under “Create Post” located near the center, select “Live Video.”
2. Under the “Connect” Tab, you will find both your Server URL and Stream Key to add in Falcon.
• Note: When possible, we recommended using a backup or persistent stream key.
3. Log into Falcon and select “Falcon,” then “Create New Falcon.”
4. Enter a unique name to identify this Falcon instance.
5. In order for VITAC to caption your event, we will need an iCap access code created. The access code is a unique key that identifies an encoder or group of encoders and allows your captioner to caption to your stream (1-16 characters, alphanumeric.)
6. Select “VITAC” as the caption agency.
7. Enter “Facebook” as the stream type.
8. Enter your Stream Key from Facebook and select “Add Destination.”
9. Tags – These additional labels categorize the Falcon instance using simple keywords (Optional.)
10. Once the above steps are completed, select “Launch.” This will bring you to the Falcon Stream Dashboard.
11. This dashboard presents the Falcon RTMP Ingest URL as well as Stream Key.
a. RTMP Ingest URL: This is the destination to direct your RTMP stream for use with EEG Falcon and iCap.
b. Stream Key: This Stream Key is needed to push your source stream to EEG Falcon, as well as pull the output stream from EEG Falcon.
The HTTPS streaming method delivers caption text data to your streaming endpoint, at which point the streaming service provider merges it with the video. This works best with Wowza, in conjunction with the free EEG Wowza Server plugin, downloaded and installed on your Wowza server.
1. On the Falcon home page, select “Falcon Classic.”
2. On the Falcon Classic page, select “New HTTP Falcon.”
3. Select the Streaming Service Provider that we will be using (in this case, Wowza).
4. Enter your “Caption Ingestion URL” that Wowza will use to associate your captions with your video stream. (For example – http://127.0.0.1:1935/captionuplink?stream-name=example_stream)
5. Wowza allows the added security of associating a username and password with their stream. Select “no” if you are not using this feature.
6. Choose VITAC as your caption service provider.
7. In order for VITAC to caption your event, we will need an iCap access code created. The access code is a unique key that identifies an encoder or group of encoders and allows your captioner to caption to your stream (1-16 characters, alphanumeric.)
• Note: Captions work best when displayed one line at a time, an option in the “Optional iCap Settings” found at the bottom right of the setup page.
At the time of the event, our captions stream to your Falcon instance and then to Facebook Live.
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