Take 1, now VITAC, provides post-production captioning for all content shared via BBC Ideas. The contract requires delivery in a range of formats to support the distribution of content online and via social media.
Launched in January of 2018, BBC Ideas is aimed at curious and savvy digital audiences on the move. The responsive website targets audiences aged 25-45 with thoughtful, factual, short-form video produced by the BBC and a range of contributors including TV and radio indies and small digital-first creators. The platform continues to deliver great content covering a range of subjects including psychology, anthropology, sociology, and philosophy, attracting audiences of over 450,000 a week.
Post-production captions are provided by VITAC to meet with accessibility targets and maximize audience reach. Files are delivered in a variety of formats to support publishing on different content distribution platforms. All content goes through VITAC’s stringent quality control process and is passed to the BBC Ideas team for playout.