Learn how to easily caption videos and reach a wider audience on Facebook, YouTube, Instagram, LinkedIn, and TikTok with our latest ebook
There are more than 5 billion people using social media, with some estimates finding that 8 new people use social networking sites for the first time every second. Not surprisingly, video plays a huge role in social media and in the lives of social media users.
According to the latest online video statistics, 92% of internet users worldwide watch digital videos (music videos, gaming tutorials, influencer videos) each week, accounting for a 23% uptick in global internet traffic volume in 2023. With so many people — nearly everybody! — watching online video, it’s important that that content is accessible to all friends, family, and followers.
Thankfully, adding captions to social media videos goes a long way toward making them inclusive for all.
VITAC’s newest ebook — “A How-to Guide on Captioning Social Media Content” — looks at how easy it is to add captions to some of the most popular social networks, including Facebook, YouTube, Instagram, LinkedIn, and TikTok, and offers tips on creating captions that will expand your audience.
Captioning your social media video immediately makes it accessible to audiences who would not otherwise be able to enjoy your content, including the millions in the deaf and hard-of-hearing community. Add to that an ever-growing number of people who view content in places where it’s impossible to hear the audio — mass transit, busy restaurants, noisy gym treadmills, libraries — or those who simply prefer to see captions on their videos, and the audience that relies on captions grows substantially larger.
Captions help viewers more closely follow along with your video’s dialogue, more effectively understand your content, and stay more engaged and keep eyes on your video longer. They also go a long way in boosting your video’s search engine optimization (SEO) ranking, providing text and online data that the indexing programs can ‘read.’
Download the free ebook today!