Why Your Company Should be Captioning its Video Content

Feb 21 2017 David Titmus
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meetings, webinars, conferences, closed captions

In the digital age, content is king. YouTube alone generates 72 hours of new video every minute, and captioned video should be the first weapon in the corporate arsenal to cut through the noise and reach your audience. Captioned videos allow web crawlers to index the transcripts, thereby boosting SEO and ranking content higher in search results.

Anyone within the company using video to communicate—be it through webinars, conference calls, all-hands meetings, town halls, or external marketing efforts—can benefit from all closed captions offer. Amplifying engagement through captioned content is the cornerstone of giving employees every tool at a company’s disposal for success. The same goes for external marketing materials, be they televised or through the many online platforms. Captioned video holds a viewer’s attention longer. In a recent study, Facebook found that “captioned video ads increase video view time by an average of 12%.” Facebook is also a platform prone to public, muted use, and without closed captions, videos posted become virtually meaningless.

Auto captions don’t work, especially for the complex, terminology-dense content corporations work with. VITAC has solutions ready to enhance all your corporate video content, so be sure to check out our processes for webinar captioning, conference captioning, and global-reach subtitling today.